GERALD HEARNS
Our Purpose-Driven Mission
Meet the visionary behind Too Cool Water, Gerald Hearns. Hailing from West Palm Beach, Florida, Gerald is not only the founder but also a 2019 NFL Draft Prospect. His passion for excellence and innovation drives our commitment to providing the coolest and most refreshing water products. At Too Cool Water, we strive to bring you the highest quality hydration solutions that are as unique and dynamic as our founder. Join us on this exciting journey towards a healthier and more vibrant lifestyle.
FAMILY. SPORTS. COMMUNITY.
Gerald Hearns’ journey to creating Too Cool Alkaline Water is deeply rooted in the pillars that have shaped his life — family, sports, and community. From his early years as a dedicated athlete to his ongoing mission as a community leader, Gerald has always understood the importance of health, teamwork, and giving back.
His family instilled in him the values of faith, hard work, and compassion — lessons that inspired him to develop a brand that not only hydrates the body but also uplifts others. Through sports, Gerald learned the power of perseverance, discipline, and unity — principles that drive Too Cool to serve communities with excellence and integrity.
2019 NFL DRAFT-FAU
The launch of Too Cool Alkaline Water reflects his commitment to creating opportunities that support wellness, inspire youth, and respond to real community needs — from natural disaster relief efforts to youth mentorship and business empowerment. For Gerald Hearns, Too Cool is more than water; it’s a movement powered by purpose, people, and positive impact.
Experiencing college as an collegiate athlete-entrepreneur prior to the NIL Era was historical while being a walk-non. Gerald was a force to be reckoned managing over a 3.5 GPA, earned an athletic scholarship under Head Coach, Lane Kiffin and Running Back Coach, Kevin Smith, leadership after starting 13th on the depth chart. Not only did Gerald gain national recognition for earning a scholarship, he was nominated for The Danny Wuerffel Trophy National Watchlist and finalist for The Jones Burlsworth Trophy.
BRICK BY BRICK
Life is about developing your passions while you pursue your purpose. I began my entrepreneurial journey at the age of six. Throughout the journey, I am fortunate to have earned many accolades from hard work and train for the 2019 NFL Draft, while earning 10+ semi-pro championships post college. Check out my story below on how I started Too Cool Water Company LLC.
GET TO KNOW ME
CHECK OUT MY STORY BELOW TO LEARN HOW I STARTED TOO COOL WATER COMPANY LLC
My Story
Starting a water company could seem so far away when you do not know how to get started. There are times you may envision doing something, but may not have the guidance, resources, and financial capabilities to achieve your goals. I grew up on Tamarind Avenue, in West Palm Beach, Florida for 15 years. While growing up in a low-income and high crime community, I was determined to use my environment as motivation to make it out.
I dedicated my daily journey to my academics, my athletic career, my entrepreneurial endeavors, and community involvements through being discipline, coachable, perseverance, commitment, and a consistent work ethic. Throughout this daily grind, I earned multiple academic honors, awards, and recognitions. With numerous accolades from on and off the football field, I always recognize that life is bigger than me. I have established long term relationships with people who were a part of my journey that are also inspirations to me launching Too Cool Water Company LLC.
The nickname "Too Cool," was given to me by my brother Antwuan and a spiritual brother, named Poppy since 2012. During my second year of college, attending Florida A&M University, I had gotten a break from the football season to visit home. After spending an amazing seven days home, it was time to return back to Tallahassee, Florida. Within an hour of being on the interstate driving, I received a phone call from Poppy, "TOO COOL!! What's up big bro, where are you? Can you come pick me up and take me to Ma house." My mother was a second mother to Poppy. I stated to Poppy that I unfortunately could not take him because I left town. Minutes later, my brother Antwuan called me, asking if I could pick him up and take him to hang out with Poppy. The two of them were the closets of friends. During my drive, I was then four hours into my drive, when I got the call from a close friend that Poppy was sadly shot in the chest multiple times and lost his life. Poppy's sister was being attacked by a male and he attempted to help protect his sister from a domestic violence situation. After that call, I remember making a U-turn and driving all of the way back to West Palm Beach to comfort and express my condolences to Poppy's family and mother, my brother, my mother, as he was dear to our hearts.
During 2022, when the vision came to start my own water company, my brother Antwuan asked me what am I going to name my company? I had no clue, but an idea of "G Aqua or G Water." Without any hesitation, he responded saying call it Too Cool. I remember almost wanting to cry in that moment. The nickname "Too Cool" had been so special that only my brother, Poppy, and their closest friends in the neighborhood would call me Too Cool. After processing so many thoughts, it was time to bring Too Cool to the world. With gratitude and honor, I am grateful to include on each of our Too Cool water bottles that it is inspired by Antwuan and Poppy.
My story has been a living testimony and I encourage you to use your pain and turn it into your passion. Use your passion to bring joy to others no matter what it may be. Through your story, people can become inspired to become a better version of themselves. I strive to continue expanding this purpose-driven mission of Too Cool through my life story and bring many others together to make an impact. Thank you for your time towards reading my story. - Gerald Hearns